Introduction to electronic commerce /
by
Turban, Efraim
.
Material type: 
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2011Edition: 3rd ed.Description: xlii, 495 p. : ill. ; 26 cm.ISBN: 9780136109235 (pbk.); 0136109233 (pbk.).Subject(s): Electronic commerce
Contents:
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5548.32 T87 2011 (Browse shelf) | Available | 00003130 |
Total holds: 0
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| HF5548.32 S285 2014 E-commerce operations management / | HF5548.32 S644 2010 Net profit : | HF5548.32 T86 2017 Introduction to Electronic Commerce and Social Commerce / | HF5548.32 T87 2011 Introduction to electronic commerce / | HF5548.325 C6 D542 1999 數碼香港 : | HF5548.34 S35 2012 Fast shopper, slow store : | HF5548.37 K68 2011 The chief information security officer: |
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG