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Cambridge English for the Media /

by Ceramella, Nick; Lee, Elizabeth.
Material type: materialTypeLabelBookSeries: Cambridge professional English: Publisher: Cambridge : Cambridge University Press, c2008Description: 112 p. : ill. ; 24 cm. + 1 sound disc (4 3/4 in.).ISBN: 9780521724579 (pbk. : audio CD); 0521724570 (pbk. : audio CD); 9780511401022 (online resources); 0511401027 (online resources).Other title: English for the media.Subject(s): English language -- Textbooks for foreign speakers | Readers -- Media
Contents:
Unit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing.
Summary: A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
PE1128 C47 2008 (Browse shelf) Available 00003132
Audio CD Audio CD
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
PE1128 C47 2008 CD (Browse shelf) Available 00003133
Total holds: 0
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PE1128 C3567 2011 CD.2 Cambridge IELTS 8 : PE1128 C37 1989 Business assignments : PE1128 C37 2000 Exploring grammar in context : PE1128 C47 2008 Cambridge English for the Media / PE1128 C47 2008 CD Cambridge English for the Media / PE1128 C497 2006 Essential BULATS : PE1128 C497 2006 CD Essential BULATS :

Unit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing.

A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.


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Lee Yan Fong Library
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