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Strategic marketing problems : cases and comments /

by Kerin, Roger A; Peterson, Robert A. (Robert Allen).
Material type: materialTypeLabelBookPublisher: Boston : Pearson, c2013Edition: 13th ed.Description: xi, 729 p. : ill. ; 29 cm.ISBN: 9780132747257; 0132747251.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.135 K47 2013 (Browse shelf) Available 00003173
Total holds: 0

Includes indexes.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG