Market segmentation : how to do it and how to profit from it /
by McDonald, Malcolm; Dunbar, Ian.
Material type:
BookPublisher: Chichester : John Wiley & Sons, c2012Edition: Rev. 4th ed.Description: xxi, 490 p. : ill. ; 25 cm.ISBN: 9781118432679 (pbk.); 1118432673 (pbk.).Subject(s): Market segmentation
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.127 M398 2012 (Browse shelf) | Available | 00006002 |
Total holds: 0
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG