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Market segmentation : how to do it and how to profit from it /

by McDonald, Malcolm; Dunbar, Ian.
Material type: materialTypeLabelBookPublisher: Chichester : John Wiley & Sons, c2012Edition: Rev. 4th ed.Description: xxi, 490 p. : ill. ; 25 cm.ISBN: 9781118432679 (pbk.); 1118432673 (pbk.).Subject(s): Market segmentation
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.127 M398 2012 (Browse shelf) Available 00006002
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG