Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF1008 B685 2013 (Browse shelf) | Available | 00006006 |
Includes bibliographical references and index.0
Preface -- Prologue -- Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems -- References. 0