An introduction to franchising /
by Webber, Robert.
Material type:
BookPublisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Description: xiv, 272 p. : ill. ; 24 cm.ISBN: 9780230361645 (pbk.); 0230361641 (pbk.).Subject(s): Franchises (Retail trade)
Contents:
The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5429.23 W43 2013 (Browse shelf) | Available | 00005714 |
Total holds: 0
Includes bibliographical references (p. 251-257) and index.
The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG