Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 H7545 2013 (Browse shelf) | Available | 00006214 |
HF5415 G6753 2014 Marketing / | HF5415 H515 2010 Marketing strategy in play : | HF5415 H7416 2012 Trust me, I'm lying : | HF5415 H7545 2013 The marketing manifesto / | HF5415 J42 2013 Valuable content marketing : | HF5415 J51 2013 Principles and practice of marketing. | HF5415 K452 2013 Marketing : |
Includes index.
The future of marketing -- What the hell is a marketer? -- Marketing futurecast -- Marketing recruitment and resourcing -- Marketers, finance and accountants unite! -- Are we really customer- or market-centric? -- Marketing misanthropy -- The problem with marketing is the repugnant word! -- The marketing and sales standards -- Re-humanization : humanity strikes back! -- Digital fortress : permission-based marketing -- Preparing, predicting, and performing campaigns -- Integrating marketing into an invigorated corporate governance -- Corporate mergers, acquisitions, and turnarounds -- where the hell is marketing? -- Marketing leadership : it is time to step up to the mark.