Introduction -- Understanding why you need a Pinterest presence -- Setting up a Pinterest account -- Following people on Pinterest -- Creating boards and pins -- Pinning and repinning -- Getting active on Pinterest -- Getting fans, customers, and clients to follow you -- Engaging on Pinterest -- Creating pin-worthy content -- Generating buzz on Pinterest -- Tracking Pinterest metrics -- Ten pins that went viral.

Build your brand, market your products, and gain a following on social media's hottest destination. This guide shows you how to nurture a following, encourage participation, and engage your audience as you implement effective marketing techniques!