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Crafting the customer experience for people not like you : how to delight and engage the customers your competitors don't understand.

by McDonald, Kelly.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, c2013Description: ix, 197 p. ; 24 cm.ISBN: 9781118360729; 1118360729.Subject(s): Customer equity
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Lee Yan Fong Library

Lee Yan Fong Library

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HF5415.527 M33 2013 (Browse shelf) Available 00006267
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HF5415.52 C66 2012 Complaint management excellence : HF5415.525 J36 2012 The commitment engine : HF5415.525 P43 2012 The loyalty leap : HF5415.527 M33 2013 Crafting the customer experience for people not like you : HF5415.527 P56 2009 Do you want to keep your customers forever? / HF5415.55 F84 2012 Brand advocates : HF5415.55 S757 2012 The book of business awesome :


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