Introduction to e-commerce /
by Rayport, Jeffrey F; .
Material type:
BookSeries: : Publisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Edition: 2nd ed.Description: xxvii, 516 p. : ill. ; 27 cm.ISBN: 0072553472 (alk. paper); 9780072553475 (alk. paper); 0071232664; 9780071232661.Subject(s): Electronic commerce | E-commerce | Commerce electronique | Planification strategique | Marketing sur Internet | Publicite sur Internet | |
Partial contents:
A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web -- Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms -- Framing Market Opportunity -- Business Models -- Customer Interface -- Market Communications and Branding -- Strategy Implementation -- Metrics Part III: Technology Infrastructure -- Website Development Process -- Website Architecture Part IV: Capital Infrastructure -- Human and Financial Capital Part V: Media Infrastructure -- Media Convergence Part VI: Public Policy and Structure -- Public Policy: Regulation.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5548.32 R393 2004 (Browse shelf) | Available | 00005744 |
Total holds: 0
Includes bibliographical references and index.
A Framework for E-Commerce Part I: The Basic Technology of the Internet and the Web -- Basic Technology of the Web and E-Commerce Businesses Part II: Strategy Formulation for New Economy Firms -- Framing Market Opportunity -- Business Models -- Customer Interface -- Market Communications and Branding -- Strategy Implementation -- Metrics Part III: Technology Infrastructure -- Website Development Process -- Website Architecture Part IV: Capital Infrastructure -- Human and Financial Capital Part V: Media Infrastructure -- Media Convergence Part VI: Public Policy and Structure -- Public Policy: Regulation.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG