Normal view MARC view ISBD view

The rise of marketing and market research /

by Berghoff, Hartmut; Scranton, Philip; Spiekermann, Uwe.
Material type: materialTypeLabelBookSeries: Worlds of consumption: Publisher: New York : Palgrave Macmillan, 2012Edition: 1st ed.Description: vi, 312 p. : ill. ; 23cm.ISBN: 9780230341067 (alk. paper); 0230341063 (alk. paper).Subject(s): Marketing -- History | Marketing research -- History | Economic history
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415 R55175 2012 (Browse shelf) Available 00006833
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG