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International marketing /

by Cateora, Philip R; Gilly, Mary C; Graham, John L.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 16th ed.Description: xxxiii, 638 p. : col. ill. ; 29 cm.ISBN: 9780073529974 (alk. paper); 0073529974 (alk. paper).Subject(s): Export marketing | International business enterprises
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF1416 C375 2013 (Browse shelf) Available 00005761
Total holds: 0

Includes indexes.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG