Business marketing management : B2B /
by Hutt, Michael D; Speh, Thomas W.
Material type:
BookPublisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Edition: 11th ed.Description: xxx, 428 p. : ill. ; 27 cm.ISBN: 9781133189565 (hbk.); 1133189563 (hbk.).Subject(s): Industrial marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 H87 2013 (Browse shelf) | Available | 00006851 |
Total holds: 0
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| HF5415.13 H66 1996 Hong Kong management cases in marketing / | HF5415.13 H667 2013 Competitive SME : | HF5415.13 H67 2013 Marketing management : | HF5415.13 H87 2013 Business marketing management : | HF5415.13 I23 2013 MM4 / | HF5415.13 L395 2008 Analysis for market planning / | HF5415.13 M352315 2012 Marketing management : |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG