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Marketing strategy : text and cases /

by Ferrell, O. C; Hartline, Michael D.
Material type: materialTypeLabelBookPublisher: Mason, OH : South-Western/Cengage Learning, c2014Edition: 6th ed.Description: xxvi, 587 p. : ill. (some col.), map ; 26 cm.ISBN: 9781285073040 (pbk.); 1285073045 (pbk.).Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection
HF5415.13 M3586 2014 (Browse shelf) Available 00006845
Total holds: 0

Includes bibliographical references and indexes.


Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG