Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF1379 P46 2014 (Browse shelf) | Available | 00006844 |
"The third edition ..... continues the market winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years." -- Preface.
Includes bibliographical references and index.
Part 1. Laying foundations -- Part 2. Acquiring tools -- Part 3. Strategizing around the globe -- Part 4. Building functional excellence.