Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 C676 2013 (Browse shelf) | Available | 00008659 |
HF5415.13 A525 2012 Strategic marketing planning for the small to medium-sized business : | HF5415.13 B46 2013 Market-based management : | HF5415.13 C33 2012 Cases in marketing management / | HF5415.13 C676 2013 Marketing for entrepreneurs : | HF5415.13 D3694 2010 Strategy from the outside in : | HF5415.13 D3697 2014 Demarketing / | HF5415.13 D83 2012 Marketing management : |
Includes bibliographical references and index.
Preface -- Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan -- Index -- About the author.