Web marketing all-in-one for dummies /
by Arnold, John; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael.
Material type:
BookSeries: --For dummies: Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Edition: 2nd ed.Description: xxxiv, 898 p. : ill. ; 24 cm.ISBN: 9781118243770 (pbk.); 1118243773 (pbk.).Subject(s): Internet marketing
Contents:
Summary: Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 W425 2012 (Browse shelf) | Available | 00008723 |
Total holds: 0
Previous ed.: 2009.
Includes index.
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG