Introduction to marketing concepts /
by Drummond, Graeme; Ensor, John.
Material type:
BookPublisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Description: xiii, 283 p. : ill. ; 25 cm.ISBN: 0750659955 (pbk.); 9780750659956 (pbk.).Subject(s): Marketing | Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 D756 2005 (Browse shelf) | Available | 00008738 |
Total holds: 0
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| HF5415 C87 2013 Customer-centric marketing strategies : | HF5415 D366 2013 Measuring marketing : | HF5415 D4882 2012 Marketing in the round : | HF5415 D756 2005 Introduction to marketing concepts / | HF5415 D86 2012 Facebook marketing for dummies / | HF5415 E54 2012 Marketing / | HF5415 F34 2012 Foundations of marketing. |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG