The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave /
by Amos, James; Emerson, B. J.
Material type:
BookPublisher: New York : McGraw-Hill, c2013Description: viii, 226 p. : ill. ; 24 cm.ISBN: 9780071799379 (hbk. : acid-free paper); 0071799370 (hbk. : acid-free paper); 9780071799386 (ebk.); 0071799389 (ebk.).Subject(s): Tasti D-Lite (Firm) | Internet marketing | Social media | Branding (Marketing) | Customer loyalty
Contents:
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 A46 2013 (Browse shelf) | Available | 00008769 |
Total holds: 0
Includes bibliographical references and index.
Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your cocreators -- The social future.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG