What to say when things get tough : business communication strategies for winning people over when they're angry, worried and suspicious of everything you say /
by Greenberger, Leonard S.
Material type:
BookPublisher: New York : McGraw-Hill Education, [2013]Description: xxix, 224 pages : illustrations ; 23 cm.ISBN: 9780071806435 (alk. paper); 0071806431 (alk. paper).Subject(s): Business communication | Truthfulness and falsehood | Communication -- Psychological aspects
Contents:
Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5718 G7394 2013 (Browse shelf) | Available | 00007613 |
Total holds: 0
Includes bibliographical references and index.
Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG