Lee Yan Fong Library Search for 'su:"Management." and su-to:Branding Marketing and su-to:Brand name products. and su-to:Brand name products.'

Branding :

By Vaid, Helen.. . 192 p. : , Includes index. 24 cm.. 082305862X (pbk.)

Wally Olins :

By Olins, Wally.. . 112 p. : , Includes index. 23 cm.. 9780500514085 (hbk.) | 0500514089 (hbk.)

Brand success

By Haig, Matt.. . 1 online resource (vii, 296 p.) , Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. 9780749462871 (pbk.) | 0749462876 (pbk.) | 9780749462888 (ebk.) | 0749462884 (ebk.)

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Positioning the brand :

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The economy of brands

By Lindemann, Jan.. . ix, 184 p. :

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Branding your business

By Hammond, James,. . x, 276 p. : , Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.

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