Lee Yan Fong Library Search for 'su:"Communication in marketing." and su-to:Communication in marketing. and location:LIB and su-to:Sales promotion.'

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. . xxii, 729 p. : , Previous ed. published in 2010. 29 cm.. 9781111580216 (hbk) | 1111580219 (hbk)

By 蕭湘文.. . xii, 374p. : 23 cm.. 9789868431775

By Fill, Chris.. . xliii, 820 pages : 27 cm.. 9780273770541 | 0273770543

By Fill, Chris,. . xxxvi, 724 p. : 27 cm.. 9781292092614