Lee Yan Fong Library Search for 'su:"Marketing." and su-to:Marketing. and itype:BK and su-to:Brand name products'

Designing brand identity :

By Wheeler, Alina.. . ix, 310 p. : 29 cm.. 9780470401422 (cloth) | 0470401427 (cloth)

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Branding :

By Vaid, Helen.. . 192 p. : , Includes index. 24 cm.. 082305862X (pbk.)

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Wally Olins :

By Olins, Wally.. . 112 p. : , Includes index. 23 cm.. 9780500514085 (hbk.) | 0500514089 (hbk.)

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Customers first :

By Bueno, Bolivar J.. . p. cm. 9780071787871 (alk. paper) | 0071787879 (alk. paper)

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Brand Bible :

By Millman, Debbie.. . 312 p. : 25 cm.. 9781592537266 | 159253726X | 9781610581981 (digital ed.)

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Brand success

By Haig, Matt.. . 1 online resource (vii, 296 p.) , Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. 9780749462871 (pbk.) | 0749462876 (pbk.) | 9780749462888 (ebk.) | 0749462884 (ebk.)

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European business and brand building /

. 264 p. : , " The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso. 22 cm.. 9789052017938 | 905201793X

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Positioning the brand :

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Designing brand identity :

By Wheeler, Alina.. . x, 326 p. : 29 cm.. 9781118099209 (hbk. : alk. paper) | 1118099206 (hbk. : alk. paper)

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Advertising and promotion :

By Hackley, Christopher E.. . xii, 333 p. : , Previous ed.: 2005. 23 cm.. 9781849201452 (hbk.) | 1849201455 (hbk.) | 1849201463 (pbk.) | 9781849201469 (pbk.)

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香港卓越品牌 :

By 冼日明.. . 253 p. : 26 cm.. 9789888135998 (pbk.) | 9888135996 (pbk.)

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Consumer republic :

By Philp, Bruce,. . xiv, 274 p. ; 21 cm.. 9780771070044 | 0771070047

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The Patron way :

By Edelstein, Ilana.. . xv, 220 pages : , Includes index.0 24 cm . 9780071817646 (alk. paper) | 0071817646 (alk. paper)

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How brands become icons :

By Holt, Douglas B.. . xiii, 265 p. : 25 cm.. 1578517745 | 9781578517749

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Brand relevance :

By Aaker, David A.. . xvi, 381 p. : 24 cm.. 9780470613580 | 0470613580

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What clients love :

By Beckwith, Harry,. . xvii, 282 p. ; , Originally published: New York : Warner Books, c2003. 19 cm.. 9780446556026 (pbk.) | 0446556025 (pbk.)

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