Lee Yan Fong Library Search for 'su:"Marketing." and su-to:Marketing. and location:LIB and su-to:Branding Marketing '

How brands grow :

By Sharp, Byron.. . xvii, 228 p. : 23 cm.. 9780195573565 (hbk.) | 0195573560 (hbk.)

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Designing brand identity :

By Wheeler, Alina.. . ix, 310 p. : 29 cm.. 9780470401422 (cloth) | 0470401427 (cloth)

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Branding :

By Vaid, Helen.. . 192 p. : , Includes index. 24 cm.. 082305862X (pbk.)

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Branding with brains :

By Walvis, Tjaco.. . xv, 244 p. : 24 cm.. 9780273719953 (pbk.) | 0273719955 (pbk.)

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Wally Olins :

By Olins, Wally.. . 112 p. : , Includes index. 23 cm.. 9780500514085 (hbk.) | 0500514089 (hbk.)

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Customers first :

By Bueno, Bolivar J.. . p. cm. 9780071787871 (alk. paper) | 0071787879 (alk. paper)

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Go logo! a handbook to the art of global branding :

By Cato, Mac.. . 208 p. : 27 cm.. 9781592535170 | 1592535178

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The ad-free brand :

By Grams, Chris. . x, 284 p. : 23 cm.. 9780789748027 | 0789748029

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Brand rewired :

By Chasser, Anne H.. . xvi, 224 p. : 24 cm.. 9780470575420 (cloth/website) | 0470575425 (cloth/website)

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Brand Bible :

By Millman, Debbie.. . 312 p. : 25 cm.. 9781592537266 | 159253726X | 9781610581981 (digital ed.)

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Professional SharePoint 2010 branding and user interface design

. 1 online resource (xxix, 425 p.) : , "Wrox programmer to programmer"--Cover. | Includes index. 0470584645 | 9780470584644 | 1118017595 (ebk.) | 9781118017593 (ebk.) | 1118018435 (ebk) | 9781118018439 (ebk) | 1118018443 (ebk) | 9781118018446 (ebk)

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Affinity :

By Goldfarb, Martin.. . 300 p. ; 20 cm.. 9781552789872 | 155278987X

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Corporate reputation :

By Fill, Chris.. . xxiii, 332 p. ; 27 cm.. 9780273727590 (pbk.)

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Content strategy at work :

By Bloomstein, Margot.. . xiv, 163 p. : 24 cm.. 9780123919229 (alk. paper) | 0123919223 (alk. paper)

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Brand failures

By Haig, Matt.. . 1 online resource (xiv, 242 p.) , Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003. 9780749462994 (pbk.) | 074946299X (pbk.) | 9780749463007 | 0749463007

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Marketing semiotics :

By Oswald, Laura.. . xii, 218 p. : 24 cm. 9780199566501 | 019956650X | 9780199566495 (hbk.) | 0199566496 (hbk.)

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Brand success

By Haig, Matt.. . 1 online resource (vii, 296 p.) , Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. 9780749462871 (pbk.) | 0749462876 (pbk.) | 9780749462888 (ebk.) | 0749462884 (ebk.)

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Brand together :

By Ind, Nicholas.. . x, 172 p. : 24 cm.. 9780749463250 (pbk.) | 0749463252 (pbk.) | 9780749463267 (ebook) | 0749463260 (ebook)

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European business and brand building /

. 264 p. : , " The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso. 22 cm.. 9789052017938 | 905201793X

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Positioning the brand :

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Branding yourself :

By Deckers, Erik.. . xiii, 381 p. : , Includes index. 23 cm.. 9780789749727 (pbk.)

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Brand you :

By Purkiss, John.. . 246 p.: , Includes index. 22 cm.. 9780273777694 (limp)

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Designing brand identity :

By Wheeler, Alina.. . x, 326 p. : 29 cm.. 9781118099209 (hbk. : alk. paper) | 1118099206 (hbk. : alk. paper)

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Lifestyle brands :

By Saviolo, Stefania.. . xiv, 141 p. : 24 cm.. 9781137285928 | 1137285923

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Brand revolution :

By Sicard, Marie-Claude.. . ix, 162 p. : 25 cm.. 9781137019486 | 1137019484

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Domain names ®ewired :

By Wolfe, Jennifer C.. . xxxii, 230 p. : , On t.p. "r" appears as registered sign. 24 cm.. 9781118312629 (cloth) | 1118312627 (cloth)

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How to measure social media :

By Kelly, Nichole.. . xii, 243 p. : , Includes index. 23 cm.. 9780789749857 (pbk.) | 0789749858 (pbk.)

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Brandstorm :

By Nickles, Elizabeth.. . xii, 243 p. ; 25 cm.. 9780230341685 (hbk.) | 0230341683 (hbk.)

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Breakthrough branding :

By Kaputa, Catherine,. . xxii, 272 p. ; 23 cm.. 9781857885811 (pbk.) | 1857885813 (pbk.)

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Dynamic identities :

By Nes, Irene van.. . 199 p. ; 25 cm.. 9789063692858 (hardback) | 9063692854 (hardback)

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The edge :

By Adamson, Allen P.. . xii, 269 p. : , Includes index. 25 cm.. 9780230342248 (alk. paper) | 0230342248 (alk. paper)

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Brand advocates :

By Fuggetta, Rob.. . xx, 283 p. : , Includes index. 24 cm.. 9781118336038 (hardback) | 1118336038 (hardback)

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The Tasti D-Lite way :

By Amos, James.. . viii, 226 p. : 24 cm.. 9780071799379 (hbk. : acid-free paper) | 0071799370 (hbk. : acid-free paper) | 9780071799386 (ebk.) | 0071799389 (ebk.)

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Consumer-brand relationships :

. xxvi, 424 p. : 24 cm.. 9780415783033 (hardback) | 0415783038 (hardback) | 9780415783132 (pbk) | 0415783135 (pbk) | 9780203128794 (ebk) | 0203128796 (ebk)

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International employer brand management :

By Christiaans, Lena.. . xviii, 265 p. ; 21 cm.. 9783658004552 (pbk.) | 365800455X (pbk.)

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香港卓越品牌 :

By 冼日明.. . 253 p. : 26 cm.. 9789888135998 (pbk.) | 9888135996 (pbk.)

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The Patron way :

By Edelstein, Ilana.. . xv, 220 pages : , Includes index.0 24 cm . 9780071817646 (alk. paper) | 0071817646 (alk. paper)

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Retail marketing and branding :

By Perrey, Jesko.. . xxii, 374 p. ; 24 cm.. 9781118489529 (hbk.) | 1118489527 (hbk.)

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Brand new you :

By Middleton, Simon.. . xvi, 222 p. : 22 cm.. 9781848504967

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The social employee :

By Burgess, Cheryl.. . xvi, 267 pages : 23 cm. 9780071816410 (alk. paper) | 0071816410 (alk. paper)

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Brand relevance :

By Aaker, David A.. . xvi, 381 p. : 24 cm.. 9780470613580 | 0470613580

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Brand and talent /

By Keohane, Kevin,. . xvii, 220 pages ; 24 cm. 9780749469252 (pbk.) | 0749469250 (pbk.)

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Instagram power :

By Miles, Jason,. . xx, 232 pages : , Includes index. 23 cm. 9780071827003 (pbk. : alk. paper) | 0071827005 (pbk. : alk. paper)

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The digital crown :

By Leibtag, Ahava.. . xxvi, 331 pages : , Machine generated contents note: Part 1: Content is a Conversation Chapter 1: Understanding Branding, Content Strategy and Content Marketing Rule 1: Start with Your AudienceChapter 2: Making the Case for Content Rule 2: Involve Stakeholders Early and Often Case Study: XONEX Part 2: Content Floats Chapter 3: Constructing the Conversation Rule 3: Keep it Iterative Chapter 4: Publishing Content for Everywhere Chapter 5: Engagement StrategiesRule 4: Create Multidisciplinary Content Teams Case Study: REI Part 3: Effective Content Strategy: People and Process Chapter 6: Understand your Customers Chapter 7: Frame Your Content Chapter 8: The Content Strategists' ToolboxRule 5: Make Governance Central Case Study: HIPHOPDX Part 4: Content Marketing: Now You Get To Talk Chapter 9: Content Marketing Sustains the Conversation Chapter 10: The Dream Content Team Rule 6: Workflow that Works Chapter 11: Talking about Design Rule 7: Invest in Professionals and Trust ThemCase Study: Stefanie Diamond Photography Conclusion. 24 cm.. 9780124076747 (pbk.) | 0124076742 (pbk.)

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Branding the nation :

By Aronczyk, Melissa.. 2013 . xiii, 226 pages : 24 cm. 9780199752164 (hardcover : alk. paper) | 0199752168 (hardcover : alk. paper) | 9780199752171 (pbk. : alk. paper) | 0199752176 (pbk. : alk. paper)

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Don't brand my public space! :

. 286 pages : , Title from cover. | "A project of the research series by Design2context"--Colophon 24 cm. 9783037783481 (English edition : pbk.) | 3037783486 (English edition : pbk.)

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Branded component strategies :

By Worm, Stefan.. . xv, 224 p. : 21 cm.. 9783834919199 (pbk.) | 3834919195 (pbk.)

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Contemporary brand management /

By Johansson, Johny K.,. . xi, 259 pages ; 24 cm. 9781452242873 (pbk.) | 1452242879 (pbk.)

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Digital branding :

By Rowles, Daniel,. . xi, 220 pages : 24 cm. 9780749469955 (paperback) | 0749469951 (paperback)

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The branded mind :

By Du Plessis, Erik.. . xvii, 251 p. : 25 cm.. 9780749461256 | 074946125X | 9780749462987 (E-ISBN) | 0749462981 (E-ISBN)

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