Includes bibliographical references and index.

Building the social responsibility foundation -- Determining your social responsibility destination -- Beginning the paradigm shift -- Planning for social responsibility implementation : the self-assessment -- Planning for social responsibility implementation : identify and build the team -- Implementing social responsibility -- Key factors for implementing the standard -- Determining the sphere of influence -- Identifying and prioritizing stakeholders -- Conducting due diligence -- Identifying relevant and significant issues -- Conducting a social responsibility gap analysis -- Using your current management system(s) with ISO 26000 -- Choosing new systems or tools to implement your social responsibility strategy -- Integrating, measuring, and reviewing social responsibility performance -- Communicating, monitoring, and improving social responsibility -- Applying communications principles -- Building stakeholder engagement and aligning communications -- Developing key messages and planning internal and external communications -- Reporting -- Enhancing credibility -- Monitoring and improving performance.