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Marketing
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 11th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M29474 2013.
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Marketing demystified : a self-teaching guide
by Anselmo, Donna.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 A647 2010.
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Marketing myopia
by Levitt, Theodore.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L4832 2008.
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Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history
by Scott, David Meerman;
Halligan, Brian.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 S39 2010.
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Marketing 3.0 : from products to customers to the human spirit
by Kotler, Philip;
Kartajaya, Hermawan;
Setiawan, Iwan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K68 2010.
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The marketing plan : how to prepare and implement it
by Luther, William M.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : AMACOM, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L83 2011.
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Pricing for profit : how to command higher prices for your products and services
by Furtwengler, Dale.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : American Management Association, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5416.5 F87 2010.
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Everything I know about marketing I learned from Google
by Goldman, Aaron.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G64 2011.
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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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Marketing Strategy & Organization : building sustainable business
by Moenaert, Rudy;
Robben, Henry;
Gouw, Peter.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011.
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Foundations of marketing
by Pride, William M;
Ferrell, O. C.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P6584 2013.
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Sales promotion : how to create, implement & integrate campaigns that really work
by Mullin, Roddy.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Philadelphia : Kogan Page Limited, 2010Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5438.5 M85 2010.
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Marketing strategy in play : questioning to create difference
by Hill, Mark E.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H515 2010.
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Marketing IT products and services
by Keyes, Jessica.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boca Raton, FL : CRC Press, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K464 2010.
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Introduction to marketing : theory and practice
by Palmer, Adrian.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P2342 2012.
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Marketing : an introduction
by Armstrong, Gary (Gary M.);
Kotler, Philip.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K625 2013.
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl D.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Other title: Marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L2623 2012.
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Marketing semiotics : signs, strategies, and brand value
by Oswald, Laura.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Oxford ; New York : Oxford University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 O78 2012.
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Nonprofit marketing
by Fortenberry, John L.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Burlington, MA : Jones & Bartlett Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 F5668 2013.
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市場學概論 : 附香港個案
by -- 香港管理專業發展中心 Edition: 第2版.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : 中文大學出版社, 2001Other title: Principles of marketing : with Hong Kong cases..Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415 S446 2001 c.2.
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