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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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Public communication campaigns
by Rice, Ronald E;
Atkin, Charles K.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1226 P83 2013.
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