Normal view MARC view ISBD view

Writing for visual thinkers : a guide for artists and designers.

by Marks, Andrea S.
Material type: materialTypeLabelBookPublisher: Berkeley, CA : New Riders : AIGA, c2011Edition: 2nd ed.Description: ix, 131 p. : col. ill. ; 19 x 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780321767455; 0321767454.Subject(s): Written communication -- Handbooks, manuals, etc | Visual communication -- Authorship -- Handbooks, manuals, etc | Designers -- Authorship -- Handbooks, manuals, etc | Thought and thinking
Contents:
1. The writer's toolbox -- 2. Thinking in words and pictures -- 3. Verbal and visual connections -- 4. Narrative structures: verbal and visual -- 5. Writing and editing in the 21st century -- 6. Writing in practice.
Summary: This book is designed to help people who think in pictures--a segment of learners that by some estimates includes almost 30 percent of the population--gain skills and confidence in their writing abilities. Writing for Visual Thinkers approaches the craft of writing from many directions, all with the ultimate goal of unblocking the reader's verbal potential. Both experimental and pragmatic, Marks's methods will result in stronger, more verbally confident artists and designers.
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		PN145 M37 2011 (Browse shelf) Available 00001080
CD-ROM (Software) CD-ROM (Software)
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		PN145 M37 2011 CD-R (Browse shelf) Available 00001081
Total holds: 0

Original edition published as an electronic book.

CD-ROM includes the entire book as an Adobe Acrobat e-book, with embedded embedded URL and video links; also writing aids and audio interviews with communication experts.

Includes bibliographical references (p.125), online references, and index.

1. The writer's toolbox -- 2. Thinking in words and pictures -- 3. Verbal and visual connections -- 4. Narrative structures: verbal and visual -- 5. Writing and editing in the 21st century -- 6. Writing in practice.

This book is designed to help people who think in pictures--a segment of learners that by some estimates includes almost 30 percent of the population--gain skills and confidence in their writing abilities. Writing for Visual Thinkers approaches the craft of writing from many directions, all with the ultimate goal of unblocking the reader's verbal potential. Both experimental and pragmatic, Marks's methods will result in stronger, more verbally confident artists and designers.

E-book requires Acrobat Reader 8 or better; audio files are in .mp3 format.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG