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Essentials of marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: 13th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415 M378 2012 c.2.
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Basic marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: Nineteenth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M369 2014 c.2.
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