Marketing strategy and competitive positioning

by Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Pearson Financial Times/Prentice Hall, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 H66 2011. Actions: Add to cart
Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C721 2013. Actions: Add to cart

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