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Global Marketing Management.

by Sherlekar, Prof. S.A; Sherlekar, Dr. Virendra Sharad.
Material type: materialTypeLabelBookDescription: 1 online resource (589 pages).ISBN: 9781282812413.Subject(s): Electronic booksOnline resources: Click to View
Contents:
Cover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index.
Summary: 1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX.
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Cover -- Contents -- Overview Of Marketing -- Marketing Management -- Indian Wisdom For Marketing Management -- Globalisation/New People Management -- Customer-Focused Management/Price Strategy - Strategic 'P' Of Marketing -- India The Best Emerging Market In The World -- Marketing Environment -- Customer Demand And Market Segmentation -- Buyer Behaviour -- Demand/Sales Forecasting -- Marketing Information/Research -- Marketing Research Process -- Marketing Planning/Strategy -- Social/Ecological Aspects Of Marketing -- Consumerism/Consumer Protection/Business Response -- Product Plan(Cornerstone Of Marketing) -- Product Related Strategies -- Price (Unique Element Of Marketing Mix) -- Promotion (Lnformative/Persuasive Communication -- Personal Selling (In A Customer-Focused Market) -- Sales Management (Dynamic Power Of Marketer -- Advertising (Value-Based Mass Communication) -- Distribution Strategies (Part - I) -- Distribution Strategies (Part-Ii) -- Physical Distribution (The Other Half Formarketing) -- Global Marketing(Part -I) -- Global Marketing(Part - Ii) -- Export Management -- The Business Market -- Marketing Of Services -- Bibliography -- Index.

1. OVERVIEW OF MARKETING2. MARKETING MANAGEMENT3. INDIAN WISDOM FOR MARKETING MANAGEMENT 4. GLOBALISATION/NEW PEOPLE MANAGEMENT5. CUSTOMER-FOCUSED MANAGEMENT/PRICESTRATEGY - STRATEGIC 'P' OF MARKETING6. INDIA THE BEST EMERGING MARKET IN THE WORLD7. MARKETING ENVIRONMENT8. CUSTOMER DEMAND AND MARKET SEGMENTATION9. BUYER BEHAVIOUR10. DEMAND/SALES FORECASTING11. MARKETING INFORMATION/RESEARCH12. MARKETING RESEARCH PROCESS13. MARKETING PLANNING/STRATEGY14. SOCIALIECOLOGICAL ASPECTS OF MARKETING15. CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE16. PRODUCT PLAN (CORNERSTONE OF MARKETING) 17. PRODUCTRELATED STRATEGIES18. PRICE (UNIQUE ELEMENT OF MARKETING MIX)19. PROMOTION(lNFORMATIVE/PERSUASIVE COMMUNICATION)20. PERSONAL SELLING(IN A CUSTOMER-FOCUSED MARKET)21. SALES MANAGEMENT(DYNAMIC POWER OF MARKETER)22. ADVERTISING(VALUE-BASED MASS COMMUNICATION)23. DISTRIBUTION STRATEGIES (PART - I)24. DISTRIBUTION STRATEGIES (PART - II)25. PHYSICAL DISTRIBUTION (THE OTHER HALF FORMARKETING) 26. GLOBAL MARKETING (PART - I)27. GLOBAL MARKETING (PART - II)28. EXPORT MANAGEMENT29. THE BUSINESS MARKET30. MARKETING OF SERVICESBIBLIOGRAPHYINDEX.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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