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Cases in marketing management
by Clow, Kenneth E;
Baack, Donald.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 C33 2012.
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Integrated advertising, promotion and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 6th ed., Global ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, Essex : Pearson Education Limited, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2014.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 C58 2012.
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