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Global marketing : foreign entry, local marketing, & global management

by Johansson, Johny K.

Edition: 5th ed., International ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 J63 2009. Actions: Add to cart
Contemporary brand management

by Johansson, Johny K; Carlson, Kurt A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015. Actions: Add to cart
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