Emarketing excellence : planning and optimizing your digital marketing

by Chaffey, Dave; Smith, P. R. (Paul Russell).

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S615 2013. Actions: Add to cart
Marketing communications [electronic resource] : integrating offline and online with social media

by Smith, P. R. (Paul Russell); Zook, Ze. -- ProQuest (Firm)

Edition: 5th ed.Material type: book Book; Format: electronic available online remote; Literary form: not fiction Publisher: Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available Actions: Add to cart
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Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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