Lee Yan Fong Library Search for 'an:1374 and itype:BK'

Designing brand identity :

By Wheeler, Alina.. . x, 326 p. : 29 cm.. 9781118099209 (hbk. : alk. paper) | 1118099206 (hbk. : alk. paper)

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Brand you :

By Purkiss, John.. . 246 p.: , Includes index. 22 cm.. 9780273777694 (limp)

Positioning the brand :

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Branding yourself :

By Deckers, Erik.. . xiii, 381 p. : , Includes index. 23 cm.. 9780789749727 (pbk.)

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Corporate reputation :

By Fill, Chris.. . xxiii, 332 p. ; 27 cm.. 9780273727590 (pbk.)

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Content strategy at work :

By Bloomstein, Margot.. . xiv, 163 p. : 24 cm.. 9780123919229 (alk. paper) | 0123919223 (alk. paper)

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Marketing semiotics :

By Oswald, Laura.. . xii, 218 p. : 24 cm. 9780199566501 | 019956650X | 9780199566495 (hbk.) | 0199566496 (hbk.)

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Brand together :

By Ind, Nicholas.. . x, 172 p. : 24 cm.. 9780749463250 (pbk.) | 0749463252 (pbk.) | 9780749463267 (ebook) | 0749463260 (ebook)

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Brand Bible :

By Millman, Debbie.. . 312 p. : 25 cm.. 9781592537266 | 159253726X | 9781610581981 (digital ed.)

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Affinity :

By Goldfarb, Martin.. . 300 p. ; 20 cm.. 9781552789872 | 155278987X

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Go logo! a handbook to the art of global branding :

By Cato, Mac.. . 208 p. : 27 cm.. 9781592535170 | 1592535178

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The ad-free brand :

By Grams, Chris. . x, 284 p. : 23 cm.. 9780789748027 | 0789748029

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Brand rewired :

By Chasser, Anne H.. . xvi, 224 p. : 24 cm.. 9780470575420 (cloth/website) | 0470575425 (cloth/website)

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Customers first :

By Bueno, Bolivar J.. . p. cm. 9780071787871 (alk. paper) | 0071787879 (alk. paper)

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Wally Olins :

By Olins, Wally.. . 112 p. : , Includes index. 23 cm.. 9780500514085 (hbk.) | 0500514089 (hbk.)

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How brands grow :

By Sharp, Byron.. . xvii, 228 p. : 23 cm.. 9780195573565 (hbk.) | 0195573560 (hbk.)

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Designing brand identity :

By Wheeler, Alina.. . ix, 310 p. : 29 cm.. 9780470401422 (cloth) | 0470401427 (cloth)

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Branding :

By Vaid, Helen.. . 192 p. : , Includes index. 24 cm.. 082305862X (pbk.)

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