E-business & e-commerce management : strategy, implementation and practice /
by
Chaffey, Dave
.
Material type: 
BookPublisher: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011Edition: 5th ed.Description: xxxi, 733 p. : col. ill., col. map ; 27 cm.ISBN: 9780273752011 (pbk.); 0273752014 (pbk.).Other title: E-business and e-commerce management.Subject(s): Electronic commerce | Business enterprises -- Computer networks
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5548.32 C472 2011 (Browse shelf) | Available | 00001352 |
Total holds: 0
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG