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Brand rewired : connecting intellectual property, branding, and creativity strategy /

by Chasser, Anne H; Wolfe, Jennifer C.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2010Description: xvi, 224 p. : ill. ; 24 cm.ISBN: 9780470575420 (cloth/website); 0470575425 (cloth/website).Subject(s): Product management | Branding (Marketing) | Intellectual property | Strategic planning
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.15 C46 2010 (Browse shelf) Available 00000880
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG