Includes index.

Introduction: concept. The elevator speech + the butterfly effect = the elevator speech effect -- The elevator speech: a small message can have a big impact -- Define your intention -- The basic core outline to get you started -- It's not one thing; it's three things -- Build a persuasive case -- Get creative and bring the message to life -- Delivery: speak in your own authentic voice -- Earn the right to be heard -- "Plus-ing" the elevator speech -- Walk through it before you run with it -- It's a dance: practice and evaluate to improve and grow -- Nuggets of advice and answers to frequently asked questions.