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Marketing in the round : how to develop an integrated marketing campaign in digital era
by Dietrich, Gini;
Livingston, Geoff.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D4882 2012.
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Essentials of marketing
by Brassington, Frances;
Pettitt, Stephen.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B6336 2013.
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Marketing
by Elliott, Greg;
Rundle-Thiele, Sharyn;
Waller, David.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Milton, Qld. : John Wiley and Sons Australia, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 E54 2012.
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Principles of contemporary marketing
by Kurtz, David L;
Boone, Louis E.
Edition: 15th ed. / by David Kurtz.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia : South-Western/Cengage Learning, c2012Other title: Kurtz & Boone : principles of contemporary marketing..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B53 2012.
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Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
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Marketing : an introduction
by Armstrong, Gary (Gary M.).
Edition: 11th ed., Global ed.Material type: Book; Format:
print
Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K6251 2013.
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