Marketing 3.0 : from products to customers to the human spirit

by Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K68 2010. Actions: Add to cart
Marketing : an introduction

by Armstrong, Gary (Gary M.); Kotler, Philip.

Edition: 11th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K625 2013. Actions: Add to cart

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