Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history

by Scott, David Meerman; Halligan, Brian.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, NJ : Wiley, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 S39 2010. Actions: Add to cart
Marketing in the round : how to develop an integrated marketing campaign in digital era

by Dietrich, Gini; Livingston, Geoff.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D4882 2012. Actions: Add to cart

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