Marketing plans : a complete guide in pictures

by McDonald, Malcolm; Morris, Peter; McDonald, Malcolm.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chichester, U.K. : Wiley, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M36913 2012. Actions: Add to cart
Market segmentation : how to do it and how to profit from it

by McDonald, Malcolm; Dunbar, Ian.

Edition: Rev. 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Chichester : John Wiley & Sons, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 M398 2012. Actions: Add to cart

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