Lee Yan Fong Library Search for 'pb:Routledge, and su-to:Marketing'

The marketing/accounting interface /

. x, 218 p. : , "This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8."--T.p. verso. 26 cm.. 9780415628860

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Demarketing /

. xvi, 222 pages : 25 cm. 9780415816472 (hardback) | 0415816475 (hardback) | 9780415816489 (pbk.) | 0415816483 (pbk.)

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Social marketing :

By Hastings, Gerard. . xxiv, 526 pages : 26 cm. 9780415683722 (hardback) | 0415683726 (hardback) | 9780415683739 (pbk.) | 0415683734 (pbk.)

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The media handbook :

By Katz, Helen E.,. 2014 . xii, 232 pages ; 23 cm.. 9780415856713 (pbk.) | 041585671X (pbk.) | 9780415856720 (hardback) | 0415856728 (hardback)

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New developments in online marketing.

. xiii, 205 p. ; 26 cm.. 9780415628877 | 0415628873

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Consumer-brand relationships :

. xxvi, 424 p. : 24 cm.. 9780415783033 (hardback) | 0415783038 (hardback) | 9780415783132 (pbk) | 0415783135 (pbk) | 9780203128794 (ebk) | 0203128796 (ebk)

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Innovation in pricing :

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The essentials of marketing research /

. ix, 362 p. : , Rev. ed. of: Marketing research : text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed. 27 cm.. 9780415899291 (hbk.) | 041589929X (hbk.) | 9780415899284 (pbk.) | 0415899281 (pbk.)

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Psychological foundations of marketing /

By Kimmel, Allan J.. . xviii, 282 p. : 25 cm.. 9780415620000 (hb) | 0415620007 (hb) | 9780415620017 (pb) | 0415620015 (pb)

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Ethics in marketing :

By Murphy, Patrick E.,. . xii, 171 p. : 26 cm.. 9780415783514 (hbk.) | 0415783518 (hbk.) | 9780415783521 (pbk.) | 0415783526 (pbk.) | 9780203132685 (ebook) | 0203132688 (ebook)

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Emarketing excellence :

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The marketing matrix :

By Hastings, Gerard.. . xviii, 203 p. : 24 cm.. 9780415678612 (hardback) | 0415678617 (hardback) | 9780415678629 (pbk.) | 0415678625 (pbk.)

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Positioning the brand :

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Marketing management :

. xxxviii, 540 p. : 25 cm.. 9780415606820 (hardback) | 0415606829 (hardback) | 9780415606837 | 0415606837

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Marketing :

By Moore, Karl,. . 240 p. : 21 cm.. 9780415778992 (hbk.) | 0415778999 (hbk.) | 9780415779005 (pbk.) | 0415779006 (pbk.) | 9780203870341 (ebk.) | 0203870344 (ebk.)

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