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Introduction to marketing concepts
by
Drummond, Graeme; Ensor, John.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415 D756 2005.
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Strategic marketing : planning and control
by
Drummond, Graeme; Ensor, John.
Edition:
3rd ed.
Material type:
Book
; Format:
print bibliography
; Literary form:
not fiction
Publisher:
Amsterdam ; Boston : Butterworth-Heinemann, c2008
Availability:
Items available for loan:
Lee Yan Fong Library (1).
Location(s):
Library Collection
HF5415.135 D78 2008.
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Authors
Drummond, Graeme.
Ensor, John.
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Topics
Marketing
Marketing.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG