Introduction to marketing concepts

by Drummond, Graeme; Ensor, John.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D756 2005. Actions: Add to cart
Strategic marketing : planning and control

by Drummond, Graeme; Ensor, John.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 D78 2008. Actions: Add to cart

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