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Introduction to marketing concepts
by Drummond, Graeme;
Ensor, John.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 D756 2005.
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Strategic marketing : planning and control
by Drummond, Graeme;
Ensor, John.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 D78 2008.
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Relationship marketing [electronic resource] : creating shareholder value
by Christopher, Martin;
Payne, Adrian;
Ballantyne, David.
-- ProQuest (Firm) Edition: Rev ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Oxford : Butterworth-Heinemann, 2002Online Access: Click to View Availability: No items available
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Total relationship marketing [electronic resource]
by Gummesson, Evert.
-- ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Amsterdam ; Oxford : Butterworth-Heinemann, 2008Online Access: Click to View Availability: No items available
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