Building strong brands

by Aaker, David A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Free Press, c1996Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A216 1996. Actions: Add to cart
Managing brand equity : capitalizing on the value of a brand name

by Aaker, David A.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 A22 1991. Actions: Add to cart

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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