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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H.
Edition: 13th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 P388 2013.
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Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
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Marketing management : knowledge and skills
by Peter, J. Paul;
Donnelly, James H.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 P387 2013 c.2.
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