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Strategy from the outside in : profiting from customer value
by Day, George S;
Moorman, Christine.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are
by Gallo, Carmine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G35 2012.
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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification
by Paharia, Rajat.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 P34 2013.
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The customer service solution : managing emotions, trust, and control to win your customer's business
by Dasu, Sriram;
Chase, Richard B.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.5 D175 2013.
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Customer obsession [electronic resource] : how to acquire, retain, and grow customers in the new age of relationship marketing
by Azevedo, Abaet�e de;
Pomeranz, Ricardo.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available
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The next evolution of marketing [electronic resource] : connect with your customers by marketing with meaning
by Gilbreath, Bob.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, 2009Online Access: Click to View Availability: No items available
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