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The big book of marketing : lessons and best practices from the world's greatest companies
by Bennett, Anthony G.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B54 2010.
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Marketing
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M29474 2013.
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Marketing demystified : a self-teaching guide
by Anselmo, Donna.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 A647 2010.
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Strategy from the outside in : profiting from customer value
by Day, George S;
Moorman, Christine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3694 2010.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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Everything I know about marketing I learned from Google
by Goldman, Aaron.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G64 2011.
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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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Global marketing : contemporary theory, practice, and cases
by Alon, Ilan;
Jaffe, Eugene D;
Vianelli, Donata.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Online Access: Publisher description Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF1416 A47 2013 c.2.
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A preface to marketing management
by Peter, J. Paul;
Donnelly, James H.
Edition: 13th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 P388 2013.
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Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
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Marketing management : a strategic decision-making approach
by Mullins, John W. (John Walker);
Walker, Orville C.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M352324 2013 c.2.
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The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are
by Gallo, Carmine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G35 2012.
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The McGraw-Hill 36-hour course : online marketing
by Thomas, Lorrie.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Other title: McGraw-Hill thirty-six hour course; Online marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 T52 2011.
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Strategic marketing
by Cravens, David W.
Edition: 10th ed., International ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C72 2013.
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Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 10th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C721 2013.
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The social commerce handbook : 20 secrets for turning social media into social sales
by Marsden, Paul;
Chaney, Paul.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M3287 2013.
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Principles and practice of marketing
by Jobber, David.
Edition: 7th ed.Material type: Book; Format:
print
Publisher: Maidenhead ; Boston, [Mass.] : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 J51 2013.
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Manager's guide to online marketing
by Weaver, Jason.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W43 2013.
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Essentials of marketing : a marketing strategy planning approach
by Perreault, William D;
Cannon, Joseph P., Ph. D;
McCarthy, E. Jerome (Edmund Jerome).
Edition: 13th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill/Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415 M378 2012 c.2.
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Marketing : the core
by Kerin, Roger A;
Hartley, Steven William;
Rudelius, William.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K452 2013.
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